See which competitors are winning AI answers before you.
AI engines often recommend, cite, or describe one brand over another. Competitor analysis reveals who is winning the answer space for queries that matter to your business.
Knowing you have a competitor is not the same as knowing where they beat you in AI.
A buyer may ask ChatGPT, Perplexity, Gemini, or Copilot for a recommendation, comparison, or shortlist. The answer may mention a competitor instead of your brand, cite a competitor source, or describe a competitor product more clearly than yours.
Most teams cannot see this happening. Traditional SEO tools show keyword rankings, not which competitors are winning AI answers, which sources AI engines trust, or which prompt clusters need new content. Competitor analysis is designed to close that gap.
The signals that explain a competitor advantage.
Competitor mention rate
How often each competitor is named when AI engines answer your priority queries.
Competitor citation rate
How often AI engines cite competitor URLs or sources as supporting evidence.
Competitor share of voice
How visibility around your queries is distributed across your brand and the competitors you track.
Source overlap
Which third-party sources AI engines use for both you and your competitors — and which sources only support competitors.
Replacement signal
Queries where a competitor consistently appears when your brand does not.
Engine-level differences
Where competitor advantage is concentrated by engine, so the team can prioritize where to invest.
How teams use competitor analysis.
Find Lost Visibility
Identify queries where your brand used to appear and a competitor now does — or queries where you should be visible but a competitor consistently is instead.
Identify Source Gaps
See which sources AI engines trust for competitors that your brand does not yet have — and which third-party references would be worth pursuing.
Prioritize Content
Use competitor signals to decide which prompt clusters and queries deserve new content, better citations, or stronger authority signals first.
See where competitors are winning AI answers before you.
Run an audit to compare your AI visibility against the competitors you actually compete with — and find the source gaps that need to close.