Learn how to set up projects, add competitors, choose queries, run AI visibility checks, interpret scores, and turn findings into action.
focadio helps teams understand how their brand appears inside AI-generated answers. It measures visibility across AI engines, compares brand presence against competitors, identifies citation gaps, and prioritizes the queries worth improving first.
A project represents the brand, domain, market, and language you want to measure.
Brand: Acme Analytics
Domain: acmeanalytics.com
Market: United States
Language: English
Category: B2B Analytics SoftwareBest practice — use the same language your buyers would use when they describe your category.
Competitors help focadio compare your brand's visibility against other brands in AI answers.
Add 3–10 competitors for most audits.
Best practice — include direct competitors AND AI-visible alternatives. AI sometimes recommends brands that do not appear in your normal SEO competitor set.
Queries are the buyer questions, search terms, and prompts you want to measure.
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best customer data platforms for mid-market teamsBest practice — do not only add high-volume SEO keywords. Add the questions buyers would ask an AI assistant before making a decision.
Select the AI engines you want to evaluate.
Best practice — start with a smaller set of priority queries across multiple engines, then expand once you identify the highest-value gaps.
When the audit runs, the system checks selected queries across AI engines, evaluates the answer content, detects mentions and citations, compares competitors, and generates scores.
AI visibility measures whether your brand appears inside generated answers.
A prompt cluster is a group of related prompts that represent the same buyer intent.
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which project management tool should a startup use?AI visibility should be measured at the intent level, not only on one exact prompt.
SERP intelligence analyzes search results and source signals that may influence AI-generated answers.
A mention occurs when an AI-generated answer names your brand.
“Acme Analytics is one option for ecommerce attribution.”A citation occurs when an AI-generated answer links to or references a source connected to your brand or a relevant supporting source.
Source: acmeanalytics.com/resources/ecommerce-attribution-guideA score that summarizes brand visibility across selected AI search signals.
Note — the score is configurable and should be validated over time.
A score that helps prioritize which query gaps deserve action first.
Teams that want a snapshot before committing to ongoing tracking.
A clear view of where your brand appears, where it is missing, and which opportunities matter most.
SEO and growth teams tracking movement over time.
A recurring view of AI visibility trends.
Teams that need to understand why competitors are appearing more often.
A competitor visibility map and source gap analysis.
Agencies offering AI visibility as a client service.
A measurable AI search visibility deliverable.
Teams managing multiple brands, regions, products, or business units.
A scalable AI visibility tracking workflow.
Shows how your brand and competitors appeared for each query and engine.
Shows how each query is scored and segmented.
Shows where competitors are mentioned or cited and your brand is missing.
Turns findings into practical next steps.
Credits are used when focadio runs analysis across queries, AI engines, SERP data, competitors, and repeat checks.
Best practice — start with priority query clusters, review the first audit, then expand tracking to more queries and engines.
Enterprise teams can use API access to connect projects, runs, results, and scores to internal dashboards or reporting workflows.
Start by checking whether competitors are mentioned and which sources are cited. Then review content gaps, citation opportunities, and authority signals for that query cluster.
It means AI may know your brand but is not using your owned or preferred sources as evidence. Review citation gaps and source opportunities.
Yes. AI answers can vary. Use repeat checks and stability signals to understand whether a pattern is consistent.
No. Start with business-critical query clusters. AI visibility tracking works best when focused on queries that influence buying decisions.
Set up your brand, competitors, and target queries to see where your AI visibility gaps are.